- The New Ypsilon is the first of three new vehicles that will be part of Lancia’s strategic revival. Each model embodies the timeless elegance and technological innovation that have made Lancia an icon in the automotive world.
- The return to high performance is a key element of the brand’s new era. Every new Lancia model will feature an HF version, combining the power and agility that defined the brand’s legendary sports cars throughout its history.
The New Ypsilon is the first car of this new era, available in hybrid and 100% electric versions. It sits at the top of the B-segment premium category for its versatility and technological innovation. - Lancia moves forward with its strategic renaissance, unveiling the New Ypsilon, the first of three vehicles set to redefine the future of the brand. This project celebrates the timeless elegance and technological innovation that have made Lancia a symbol of Italian and international automotive excellence.
The New Ypsilon marks the first step in the brand’s revival. Available in both hybrid and 100% electric versions, the Ypsilon positions itself at the top of the premium B-segment, thanks to its versatility and cutting-edge technology. With a design that blends tradition and modernity, the New Ypsilon offers a unique driving experience, characterized by sustainability, comfort, and efficiency.
A key element of Lancia’s revival is the return to high performance. Each new model will be accompanied by an HF version, embodying the power and agility of the legendary sports cars that have defined the brand’s history, such as the Stratos and Delta. This combination of power and elegance is set to solidify Lancia’s position in the European premium market.
In France, Lancia’s revival is already being celebrated with numerous awards. Just days after winning the prestigious Chantilly Arts & Élégance contest with the Lancia Pu+Ra HPE, the brand secured two additional trophies at the Grand Prix Auto Moto.
Among the most coveted categories, Lancia won the Style Award and the Personality of the Year Award.
The Style Award was presented to the New Lancia Ypsilon, which embodies the brand’s new design language. The Ypsilon’s design strikes a balance between tradition and innovation, drawing inspiration from the fluid lines of the historic Aurelia and Flaminia, with a sporty touch borrowed from the iconic Stratos and Delta. The Lancia Centro Stile played with contrasts, blending pure, sensual shapes with bold elements. Key features include the modern reinterpretation of the Lancia grille and the rear lights inspired by the Stratos. Inside, the Ypsilon reflects Italian elegance, with refined choices such as the tavolino and premium materials like recycled leather and ribbed velvet.
Joël Verany, Brand Manager of Lancia France in the first half of 2024, was awarded Personality of the Year for his role in reviving Lancia in France. During the summer, Lancia opened its first Casa Lancia at Paris La Défense, followed by additional openings. The brand plans to launch 10 more dealerships by the end of 2024, with an additional 15 showrooms planned for 2025, along with 80 service points to ensure top-tier customer care. Every Casa Lancia will showcase Italian elegance, combining contemporary design with high-quality materials to offer a premium buying experience.
Customers are guided by Lancia experts throughout the entire process, from online configuration to vehicle delivery. The showrooms are designed to highlight the cars as true works of art, with carefully curated settings and abundant natural light. This new brand identity, focused on quality, electrification, and sustainability, fits into an innovative sales model aimed at providing customers with a unique and memorable experience.
For forty years, Auto Moto has been a reference point in France, and the Grand Prix Auto Moto 2024 marked its third edition. In its first year of revival, Lancia has already earned two major accolades.
