Mitsubishi Motors Confirms All-New Battery-Electric Vehicle Will Be Sold In North America Starting Summer 2026
- This BEV model represents a huge step in the Company’s recently announced Momentum 2030 product strategy for the U.S. market
- The new BEV will be sold alongside the Outlander Plug-in Hybrid, the world’s first plug-in hybrid SUV1
- The new BEV will be sourced from Mitsubishi Motors’ Alliance partner, Nissan Motor Co., Ltd., and based on the next-generation Nissan LEAF
- Announcement reinforces strength of the Momentum 2030 long-term North American business plan
FRANKLIN, Tenn., May 6, 2025 – Mitsubishi Motors North America, Inc. (MMNA) today confirmed the next step in the brand’s march toward its North American business plan, dubbed Momentum 2030. Among other commitments, the plan promised the launch of “a new or significantly revised vehicle every year between 2026 and 2030.” That promise has already started with the recent debut of the new 2025 Outlander SUV.
Today’s announcement confirms that Mitsubishi Motors will work with its Alliance partner, Nissan Motor Co. Ltd., to bring a battery electric vehicle (BEV) to market in the United States and Canada. The vehicle will be based on the next-generation Nissan LEAF, and will be available starting in summer 2026, at dealer partners across both countries. More details about the vehicle, including naming, imagery, technical specifications, pricing and on-sale timing will be the subject of future announcements.
“Mitsubishi Motors is on an upward trajectory, especially in the United States,” said Mark Chaffin, president and CEO, MMNA. “When we launched the Momentum 2030 long-term business plan to our dealer partners last May, there was a buzz in the room about an exciting future, but there was a desire for more concrete timing and plans. Today’s announcement is the first of many to come that reinforce our commitment to the U.S. market, to providing the best vehicles we can for our customers, and ensuring a long and healthy future for our company in the U.S. and globally.”
Chaffin continued, “Momentum 2030 is more than a business plan, it is a rallying cry for our company, for our employees, for our dealer partners, and for our loyal and new customers. Our plan is clear, our path is mapped out. The addition of this new battery-electric vehicle to our lineup will deliver a blend of internal combustion engines, plug-in hybrids and electric vehicles, so that our customers have the choice of technology that best suits their needs.”
The path to Mitsubishi Motors Momentum 2030 is defined by four key points:
- A path to electrification
- A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
- A path to a modernized retail sales model
- A path to network expansion and sales growth
Mitsubishi Motors Announces Momentum 2030, North American Five-year Business Plan
- Momentum 2030 North America plan defined by four key points:
- Electrification will advance with a blend of powertrains – hybrid, plug-in hybrid, battery electric
- One new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030; new vehicles to be introduced across more segments
- Dealer-count to increase to cover more sales markets across the U.S.; new-design dealerships to be introduced
- Technology and innovation will be the hallmark of MMNA’s sales, marketing, and customer satisfaction processes
- MMNA reconfirms commitment to its dealer partners and the dealership sales model
FRANKLIN, Tenn., May 16, 2024 –Mitsubishi Motors North America, Inc. (MMNA) today announced details of its forward-looking North American business plan, dubbed “Mitsubishi Motors Momentum 2030”, outlining business and product plans that start immediately and run through fiscal-year 2030. The plan was first revealed to the company’s dealer partners in a national dealer meeting in Nashville, Tenn., on May 14, and was met with considerable enthusiasm and excitement.
“Mitsubishi Motors is at a pivotal point in North America, charting a bold, clear and attainable plan for our future success in the United States,” said Mark Chaffin, MMNA president and CEO, of the plan. “Back in 2018, we started to consider our path forward, and that plan brought us a new headquarters location in Tennessee; new vehicle launches that led to record Internet search results, sales records and brand successes; and outstanding dealer partners winning customer satisfaction awards. Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable.”
The path to Momentum 2030 is defined by four key points:
- A path to electrification
- A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
- A path to a modernized retail sales model
- A path to network expansion and sales growth
In revealing Momentum 2030 to the company’s dealer partners, Mark Chaffin discussed how MMNA will continue its move toward vehicle electrification between now and fiscal 2030, with a vehicle lineup powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids and battery electrics.
Additionally, Chaffin announced the product highlights that will define the company’s showroom lineup going forward: two all-new vehicles to debut into segments in which the company does not currently compete, as well as a new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030. By fiscal 2030, MMNA’s vehicle lineup in the U.S. will nearly double from today’s four vehicles.
A further benefit of Momentum 2030 also will be the boost to Mitsubishi Motors’ investment across North America in both people and production, as some vehicles will be produced locally utilizing Alliance assets.
MMNA will be a leader in industry change and evolution. The modernized sales and service model is highlighted by future developments that will see more technology introduced into the sales process, as the brand’s new customers skew younger and more tech-savvy.
Looking to the future of the company’s retail model, MMNA will expand into new markets around the U.S. in which it does not currently have a retail footprint, in order to make the company’s vehicles more accessible to more customers. This is expected to bring an increase in the company’s sales numbers between now and 2030. New retail concepts will define the future look and feel of these new facilities.
Chaffin closed the recent dealer meeting by saying, “The next 10 years will be great for this brand. MMC is making a significant investment to ensure our collective future. Momentum 2030 will drive more sales, more service, more Mitsubishi vehicles on the road and more Mitsubishi dealer partners around the country. Yes, this is our time, Team Mitsubishi.”
ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. In its recently announced Midterm Plan – “Challenge 2025” – MMNA’s parent company Mitsubishi Motors Corporation (MMC) has committed to accelerating its efforts toward a sustainable carbon-neutral future, setting goals of 40 percent reduction in vehicle CO2 emissions and 50 percent reduction in operational CO2 emissions by 2030. Additionally, MMC has set targets for global sales of electrified vehicles at 50 percent by 2030 and 100 percent by 2035, leveraging a blend of plug-in hybrids (PHEV), hybrids (HEV), and pure electrics (BEV).
MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, New Jersey, and Florida.