|
2025 |
2024 |
% change |
|
|
Calendar year 2025 total sales (units) |
926,153 |
924,008 |
0.2% |
|
Nissan Division sales |
873,307 |
865,938 |
0.9% |
|
INFINITI sales* |
52,846 |
58,070 |
-9.0% |
|
|
|
|
|
|
Fourth-quarter (Oct.-Dec.) 2025 total sales (units) |
214,250 |
222,484 |
-3.7% |
|
Nissan Division sales |
200,047 |
206,981 |
-3.4% |
|
INFINITI sales* |
14,203 |
15,503 |
-8.4% |
NASHVILLE, Tenn. – Nissan Group announced total calendar year 2025 U.S. sales of 926,153 units, an increase of 0.2% compared to the prior year. The company also announced total U.S. fourth quarter (October – December) sales for 2025 of 214,250 units, a decrease of 3.7% versus the prior year.
Nissan Division 2025 year-end highlights:
- Nissan Kicks and Nissan Pathfinder delivered standout performances for the calendar year, with sales up 33.9% and 25.6% respectively, each achieving its strongest annual volume since launch.
- Sales of Nissan Murano were up 121.3% for the calendar year.
- Sales of Nissan Armada were up 14.4% for the calendar year.
Nissan Division fourth quarter 2025 highlights:
- Nissan Pathfinder and Nissan Kicks posted year‑over‑year quarterly gains of 33.1% and 6.8%, with both models setting new quarterly sales records.
- Sales of the Nissan Murano crossover were up 112.1% year-over-year for the quarter.
- Sales of the Nissan Armada SUV were up 70% year-over-year for the quarter.
- Sales of the Nissan Frontier midsize pickup were up 26.7% year-over-year for the quarter.
“Trucks and SUVs were the clear growth engine for Nissan in the fourth quarter and throughout 2025,” said Mike Soutter, senior vice president, U.S. Marketing and Sales, Nissan Americas. “From the all-new Murano and Armada to the continued strength of Pathfinder, Frontier and Kicks, the Nissan lineup delivered steady year-over-year retail share growth. In the new year, we expect to sustain momentum with the arrival of the refreshed Pathfinder and the first-ever Rogue PHEV. These new models will elevate our appeal in two of the most competitive segments in the market, and we’re confident they will help fuel a strong year for the brand.”
NOTE: To ensure consistency in global sales reporting, Nissan North America calculates quarterly variances on a straight-percentage basis, unadjusted for the number of selling days. Fourth quarter 2025 had 78 selling days and fourth quarter 2024 had 78 selling days. Calendar year 2025 had 307 selling days and calendar year 2024 had 308 selling days.
NISSAN DIVISION
| Qtr: Oct-25 to Dec-25 | Qtr: Oct-24 to Dec-24 | Quarterly | Quarterly | CY | CY | CY | |
| CY2025 | CY2024 | % chg (units) | % chg (DSR) | 2025 | 2024 | % chg | |
| Nissan Division Total | 200,047 | 206,981 | -3.4 | -3.4 | 873,307 | 865,938 | 0.9 |
| Versa | 9,847 | 13,287 | -25.9 | -25.9 | 51,310 | 42,589 | 20.5 |
| Sentra | 26,837 | 28,927 | -7.2 | -7.2 | 152,578 | 152,659 | -0.1 |
| Altima | 16,974 | 27,219 | -37.6 | -37.6 | 93,268 | 113,898 | -18.1 |
| Maxima | 1 | 22 | -95.5 | -95.5 | 14 | 942 | -98.5 |
| Z | 665 | 989 | -32.8 | -32.8 | 5,487 | 3,164 | 73.4 |
| GT‑R | 0 | 82 | -100.0 | -100.0 | 39 | 267 | -85.4 |
| Total Car | 54,324 | 70,526 | -23.0 | -23.0 | 302,696 | 313,519 | -3.5 |
| Kicks | 26,937 | 25,212 | 6.8 | 6.8 | 103,575 | 77,356 | 33.9 |
| LEAF | 500 | 3,645 | -86.3 | -86.3 | 5,149 | 11,226 | -54.1 |
| Frontier | 17,602 | 13,898 | 26.7 | 26.7 | 65,232 | 68,155 | -4.3 |
| Titan | 19 | 2,477 | -99.2 | -99.2 | 2,043 | 14,662 | -86.1 |
| Pathfinder | 29,313 | 22,019 | 33.1 | 33.1 | 101,598 | 80,915 | 25.6 |
| Armada | 4,856 | 2,856 | 70.0 | 70.0 | 17,465 | 15,267 | 14.4 |
| Rogue | 56,072 | 56,568 | -0.9 | -0.9 | 217,896 | 245,724 | -11.3 |
| Ariya | 77 | 4,901 | -98.4 | -98.4 | 14,906 | 19,798 | -24.7 |
| Murano | 10,347 | 4,879 | 112.1 | 112.1 | 42,747 | 19,316 | 121.3 |
| Total Truck | 145,723 | 136,455 | 6.8 | 6.8 | 570,611 | 552,419 | 3.3 |
| North American produced | 178,655 | 175,489 | 1.8 | 1.8 | 760,213 | 728,962 | 4.3 |
| Car | 53,659 | 73,100 | -26.6 | -26.6 | 301,819 | 321,314 | -6.1 |
| Truck | 124,996 | 102,389 | 22.1 | 22.1 | 458,394 | 407,648 | 12.4 |
| Import | 21,392 | 31,492 | -32.1 | -32.1 | 113,094 | 136,976 | -17.4 |
| Car | 665 | 1,071 | -37.9 | -37.9 | 5,526 | 3,431 | 61.1 |
| Truck | 20,727 | 30,421 | -31.9 | -31.9 | 107,568 | 133,545 | -19.5 |
INFINITI
| Qtr: Oct-25 to Dec-25 | Qtr: Oct-24 to Dec-24 | Quarterly | Quarterly | CY | CY | CY | |
| CY2025 | CY2024 | % chg (units) | % chg (DSR) | 2025 | 2024 | % chg | |
| Infiniti Division Total | 14,203 | 15,503 | -8.4 | -8.4 | 52,846 | 58,070 | -9.0 |
| Infiniti Q50 | 1 | 1,290 | -99.9 | -99.9 | 529 | 5,428 | -90.3 |
| Infiniti Q60 | 0 | 1 | -100.0 | -100.0 | 0 | 52 | -100.0 |
| Infiniti QX50 | 907 | 2,845 | -68.1 | -68.1 | 5,901 | 10,722 | -45.0 |
| Infiniti QX55 | 357 | 985 | -63.8 | -63.8 | 2,288 | 3,721 | -38.5 |
| Infiniti QX60 | 9,297 | 7,453 | 24.7 | 24.7 | 30,538 | 27,808 | 9.8 |
| Infiniti QX80 | 3,641 | 2,929 | 24.3 | 24.3 | 13,590 | 10,339 | 31.4 |
| Total Car | 1 | 1,291 | -99.9 | -99.9 | 529 | 5,480 | -90.3 |
| Total Truck | 14,202 | 14,212 | -0.1 | -0.1 | 52,317 | 52,590 | -0.5 |
NISSAN GROUP
| Qtr: Oct-25 to Dec-25 | Qtr: Oct-24 to Dec-24 | Quarterly | Quarterly | CY | CY | CY | |
| CY2025 | CY2024 | % chg (units) | % chg (DSR) | 2025 | 2024 | % chg | |
| TOTAL VEHICLE | 214,250 | 222,484 | -3.7 | -3.7 | 926,153 | 924,008 | 0.2 |
| Total Car | 54,325 | 71,817 | -24.4 | -24.4 | 303,225 | 318,999 | -4.9 |
| Total Truck | 159,925 | 150,667 | 6.1 | 6.1 | 622,928 | 605,009 | 3.0 |
| Selling days | 78 | 78 | 307 | 308 |