BMW of North America Reports Q4 2024 U.S. Sales Results, Sets New Benchmarks for Annual Sales and BEV Sales
- 371,346 BMW Vehicles Sold in the U.S. in 2024, Marking Another Record Year for the Brand.
- BEV Sales Increase 12.3% in 2024, Surpassing 50,000 for the first time.
Woodcliff Lake, NJ – January 3, 2025… BMW of North America today reported Q4 2024 and full year 2024 sales results for the BMW and MINI brands in the U.S.
BMW Brand.
In the fourth quarter of 2024, BMW sales in the U.S. totaled 117,506 vehicles, an 8.9% increase from the 107,881 vehicles sold in the fourth quarter of 2023. For the full year 2024, BMW sales increased by 2.5% to total sales of 371,346 vehicles compared to the 362,244 vehicles sold in 2023. This represents the second consecutive year that BMW has set a new sales record in the U.S.
BMW Battery Electric Vehicle Sales.
With four fully electric BEV models in market from the start of the year, BMW set a new annual record for electric vehicle sales in the U.S., surpassing 50,000 units for the first time. In the fourth quarter of 2024, BEV sales in the U.S. totaled 13,876 vehicles, a 3.5% decrease from the 14,374 BEVs sold in the fourth quarter of 2023. For the full year 2024, BMW BEV sales increased by 12.3% to total sales of 50,981 vehicles compared to the 45,417 BEV vehicles sold in 2024.
The company sold an additional 19,398 plug-in hybrid electric vehicles in 2024, bringing the total number of electrified vehicles sold in 2024 to 70,379, or 19% of total sales.
Table 1: BMW Battery Electric Vehicle Sales Q4 & Full Year 2024.
| Q4 2024 | Q4 2023 | % | YTD 2024 | YTD 2023 | % | |
| i4 | 5,737 | 5,402 | 6.2% | 23,403 | 22,583 | 3.6% |
| i5 | 2,987 | 2,133 | 40% | 8,763 | 2,133 | 310.8% |
| i7 | 938 | 1,565 | -40.1% | 3,431 | 3,400 | 0.9% |
| iX | 4,214 | 5,274 | -20.1 | 15,383 | 17,301 | -11.1% |
| TOTAL BEV | 13,876 | 14,374 | -3.5% | 50,981 | 45,417 | 12.3% |
“This is a fantastic result, which is a direct reflection of the BMW brand’s strength and superior product line-up. U.S. customers really love our ‘Ultimate Driving Machines’ — regardless of drivetrain — which fueled sales growth of both ICE and BEV vehicles,” said Sebastian Mackensen, President & CEO, BMW of North America. “But I would also like to thank and congratulate our own team, and the entire dealer network, for achieving these new milestones. Together, we have established a collaborative spirit and a very focused dedication to our brand, as well as a clear commitment to excellence in customer service. We are looking forward to a strong 2025 as we celebrate our 50th year in the U.S.”
MINI Brand.
MINI sales were impacted throughout the year by a planned model changeover as the brand began the launch of a completely new product portfolio including a full range of all-new MINI Countryman and Cooper S models.
MINI brand sales in the U.S. totaled 8,748 vehicles in the fourth quarter of 2024, a decrease of 18% vs the 10,728 vehicles sold in the fourth quarter of 2023. For the full year 2024, MINI brand sales decreased by 21.5% to total sales of 26,299 vehicles compared to the 33,497 vehicles sold in 2023.
Table 2: New Vehicle Sales BMW of North America, LLC, Q4 & Full Year 2024.
| Q4 2024 | Q4 2023 | % | YTD 2024 | YTD 2023 | % | |
| BMW passenger cars | 51,263 | 45,395 | 12.9% | 163,752 | 158,473 | 3.3% |
| BMW light trucks | 66,243 | 62,486 | 6% | 207,594 | 203,771 | 1.9% |
| TOTAL BMW | 117,506 | 107,881 | 8.9% | 371,346 | 362,244 | 2.5% |
| TOTAL MINI | 8,748 | 10,728 | -18% | 26,299 | 33,497 | -21.5% |
The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q4 2024 report occurred between October 1, 2024, and January 2, 2025. The sales of BMW passenger cars and light trucks and MINI passenger cars reflected in the full year 2024 report occurred between January 3, 2024 and January 2, 2025.
BMW Group UK leads the premium segment in 2024 with strong electric growth
- BMW Group UK reports combined registrations for 2024 totalling 172,240 units, with over a quarter fully electric
- BMW secures UK premium segment leadership with 125,265 registrations (+12 per cent)
- MINI registrations reach 46,975 units, with BEV sales increasing by 55 per cent
- Growth in the luxury class, driven by bold design and innovative technology. 7 Series registrations + 48 per cent and BMW XM + 184 per cent
- Strong demand for BMW M as registrations rose to 17,191 (+7 per cent).
Farnborough. BMW Group UK has reported combined registrations for BMW and MINI totalling 172,240 units in 2024, with over a quarter of these being fully electric. The BMW brand recorded 125,265 registrations (+12 per cent), securing its position as the UK’s leading premium automotive brand with a 22.6 per cent share of the premium sector. Battery electric vehicles (BEV) accounted for 26.9 per cent of BMW registrations and the brand registered more plug-in hybrid vehicles than any competitor in the premium segment, marking another year of strong growth in electrified models. MINI registered 46,975 units in the UK, with BEV registrations up 55 per cent on 2023, reflecting the successful launch of the new MINI product family.
“Our performance in 2024 reflects the strength of our product line-up and the dedication of our retailer network,” said David George, Chief Executive Officer of BMW Group UK and Ireland. “The BMW brand leading in the UK premium segment, coupled with over a quarter of BMW Group UK registrations being fully electric, demonstrates how innovative product and exceptional customer experiences continue to drive our success.
“BMW will start a new chapter in 2025 with the introduction of the Neue Klasse. The first model of a new generation of vehicles will bring groundbreaking technologies to our line-up, striking new design and further accelerate our electric mobility journey,” George added.
The BMW i4 led the brand’s all-electric sales growth with 12,953 registrations, up 45 per cent year-over-year. The first full year of sales for the BMW i5 saw 3,825 vehicles registered across both the Saloon and Touring models, with particularly strong uptake from corporate and fleet customers. The iX1 remained a firm favourite, achieving 5,790 registrations, while the first-ever BMW iX2 recorded 2,819 registrations in its first ten months on sale. With an extensive BEV line-up now spanning every major vehicle segment, BMW secured 20.4 per cent of the total premium BEV market in the UK last year and recorded an 18 per cent year-on-year increase in BEV registrations.
In addition to its all-electric success, BMW’s wider model portfolio continued to perform strongly. The BMW 1 Series was the brand’s UK best-seller, with over 24,450 registrations (+7 per cent), following a mid-year update that introduced a refreshed design and new technology, including the introduction of BMW Operating System 9 and mild-hybrid efficiency enhancements. The BMW 3 Series also benefited from updates, with the 330e plug-in hybrid now offering up to 62 miles of electric range (WLTP, combined) and faster charging capabilities, contributing to a 31 per cent increase in 3 Series registrations last year.
BMW experienced significant growth in its luxury class models, with a 48 per cent increase in 7 Series registrations, which includes the all-electric BMW i7. The BMW XM saw a 184 per cent rise in registrations compared with 2023, reflecting strong customer demand for bold design and innovative technology in the luxury and performance sectors.
BMW M remained highly sought-after in the UK, with performance and high-performance vehicle registrations reaching 17,191 in 2024, a 7 per cent year-on-year increase. The BMW M2, refreshed in 2024 with enhanced chassis technology and increased power output, saw exceptional demand with registrations rising by 101 per cent to 1,505 units.
MINI had a transformative year, registering 46,975 units, including a 55 per cent year-on-year increase in BEV registrations compared to 2023. This growth in all-electric registrations was driven by the introduction of a completely new model family throughout 2024. As production of individual models transitioned to the latest-generation offerings, overall UK volume for MINI was marginally down 1 per cent. The all-electric MINI Cooper, which launched in the spring, was key to this BEV growth with 6,141 registrations in its first seven months on sale. The new MINI Countryman also performed particularly well, with registrations up 7 per cent to 12,342 units, thanks to the model’s increased practicality and the introduction of an all-electric variant for the first time, which offers up to 287 miles of range (WLTP, combined). The MINI Aceman, an all-new and exclusively electric crossover, entered the market in the autumn and further strengthened the brand’s electrified line-up.
“The UK remains MINI’s most important global market with a deep-rooted passion for the brand and 2024 has been a pivotal year with the launch of our next-generation product family,” said David Beattie, Director of MINI UK and Ireland. “Our customers have embraced our new models, with more of them than ever choosing a fully electric MINI for the first time last year. We look forward to building on this momentum as MINI continues its journey in 2025 with the introduction of the brand’s first fully electric John Cooper Works performance models.”
BMW Group UK registrations – January to December 2024:
| 2024 | 2023 | per cent change | |
| BMW | 125,265 | 111,734 | 12% |
| of which BEV | 33,785 | 28,723 | 18% |
| MINI | 46,975 | 47,594 | -1% |
| of which BEV | 10,552 | 6,788 | 55% |
| Total BMW Group UK | 172,240 | 159,328 | 8% |