BMW of North America Reports Full Year 2025 U.S. Sales Results.
- BMW Hits Record U.S. Sales for the Third Consecutive Year, Up 4.7% vs. 2024.
- MINI Sales Rise 9.3% on Strength of Refreshed Product Portfolio.
Woodcliff Lake, NJ – January 5, 2026… BMW of North America today reported full year 2025 and Q4 2025 sales results for the BMW and MINI brands in the U.S.
BMW Brand. BMW set a new all-time U.S. sales record in 2025 — the third consecutive year of record performance — with 388,897 vehicles sold, up 4.7% vs. 2024. In the fourth quarter of 2025, BMW sales in the U.S. totaled 113,512 vehicles, a 3.4% decline from the 117,506 vehicles sold in the fourth quarter of 2024.
“Achieving a new sales record for the third consecutive year—during the same year we celebrated our 50th anniversary in the United States—marks an exciting and proud milestone for BMW in the U.S.,” said Sebastian Mackensen, President and CEO, BMW of North America. “This sustained success reflects the strength of our dealer network, the strong appeal of our product lineup, and our technology-open approach. In 2025, we took an important step toward the future with the introduction of the Neue Klasse globally, and now we are looking ahead to the U.S. market launch of the all-new BMW iX3 later this year. Whether internal combustion engine, plug-in hybrid, or fully electric, we remain committed to giving our customers the freedom to choose the BMW and drivetrain that best fits their preferences and needs.”
Table 1: New Vehicle Sales BMW of North America, LLC, Q4 & Full Year 2025.*
BMW Electric and Plug-In Hybrid Electric Vehicle Sales.
For the full year 2025, BMW battery electric vehicle (BEV) sales totaled 42,484 vehicles, a decrease of 16.7% compared to the 50,981 vehicles sold in 2024. This result mirrors the broader U.S. market, where BEV demand softened over the course of the year, particularly in the fourth quarter. In the fourth quarter of 2025, BMW BEV sales totaled 7,557 vehicles, a 45.5% decrease from the 13,876 BEVs sold in the fourth quarter of 2024.
At the same time, demand for electrified options remained strong as more customers opted for plug-in hybrid models. The company sold 25,351 plug-in hybrid electric vehicles in 2025, an increase of 30.7% over the 19,398 plug-in hybrid electric vehicles sold in 2024.
Table 2: BMW Electric Vehicle Sales Q4 & Full Year 2025.*
| Q4 2025 | Q4 2024 | % | YTD 2025 | YTD 2024 | % | |
| i4 | 3,395 | 5,737 | -40.8% | 20,114 | 23,403 | -14.1% |
| i5 | 987 | 2,987 | -67% | 6,877 | 8,763 | -21.5% |
| i7 | 466 | 938 | -50.3% | 2,905 | 3,431 | -15.3% |
| iX | 2,709 | 4,214 | -35.7% | 12,587 | 15,383 | -18.2% |
| TOTAL BEV | 7,557 | 13,876 | -45.5% | 42,484 | 50,981 | -16.7% |
| TOTAL PHEV | 7,141 | 9,592 | -25.6% | 25,351 | 19,398 | +30.7% |
MINI Brand.
On the strength of a refreshed product portfolio, MINI sales in the U.S. totaled 28,749 vehicles in 2025, an increase of 9.3% compared to the 26,299 vehicles sold in 2024. MINI sales in the U.S. totaled 6,887 vehicles in the fourth quarter of 2025, a decrease of 21.3% vs the 8,748 vehicles sold in the fourth quarter of 2024.
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* The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q4 2025 report occurred between October 2, 2025, and January 2, 2026. The sales of BMW passenger cars and light trucks and MINI passenger cars reflected in the full year 2025 report occurred between January 3, 2025 and January 2, 2026.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled more than 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 351 BMW retailers, 143 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
BMW Group vehicle sales grew in 2025 – strong performance particularly in Europe and the US, and with electrified models
- BMW Group increases global sales of electrified vehicles, significant growth in Europe
- BMW brand maintains position as global segment leader, with increased market share in the US and Europe
- Milestone for MINI in 2025: 100,000th fully-electric MINI delivered to customer
- BMW M achieves new sales record
- Jochen Goller: “In a challenging environment, we sold more vehicles than the previous year, with strong demand for our electrified vehicles in particular.”
Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the UK market.
Munich. The BMW Group delivered a total of 2,463,715 vehicles to customers in 2025 – an increase of +0.5% year-on-year. This includes the delivery of 642,087 electrified vehicles, a growth of 8.3% over the previous year. The BMW Group also saw a slight increase in sales of fully-electric models, with 442,072 units delivered worldwide. In Europe, in particular, the BMW Group reported a significant growth of +28,2% in fully-electric vehicles. The company’s sales performance in 2025 demonstrates that the BMW Group’s technology-neutral approach and premium multi-brand strategy, with a broad product portfolio across all relevant segments, are receiving a positive response from customers. Subdued demand in China was offset by other sales regions.
“In 2025, in a challenging environment, the BMW Group sold more vehicles than in the previous year. Our electrified vehicles were in particularly high demand. Europe reported especially strong growth, with battery-electric vehicles accounting for about a quarter of total sales, and BEVs and PHEVs combined reaching a share of over 40% across the region. We remain fully on track to meet our EU CO₂ fleet target for 2025,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “Especially in Europe, 2026 will be marked by the NEUE KLASSE. At the same time, we will be introducing several new models this year, such as the BMW X5, BMW 3 Series, and BMW 7 Series. In total, the BMW Group will launch more than 40 new and revised vehicles with various drive options by 2027, ” added Goller.
Electrified vehicles accounted for 26% of total BMW Group sales worldwide in 2025, with fully-electric vehicles representing around 18%.
The BMW brand delivered 2,169,761 vehicles to customers in the full year 2025 (-1.4%). Thanks to its attractive product portfolio across all technologies, the brand maintained its position as the global segment leader, with sales growth in Europe, the Americas and parts of Asia largely offsetting subdued demand in China. BMW M GmbH achieved a new all-time sales high, with a total of 213,457 vehicles delivered in the full year (+3.3%). The MINI brand enjoyed a strong 2025, delivering a total of 288,290 vehicles to customers – an increase of +17.7% over the previous year. Its fully-electric vehicles, in particular, are proving popular with customers worldwide. The British premium brand celebrated an important milestone, with the delivery of the 100,000th fully-electric MINI to its new owner. This means that more than one in three MINIs delivered in 2025 had a fully-electric drive train. The Rolls-Royce brand delivered 5,664 units to customers (-0.8%) in the full year. During the same period, BMW Motorrad sold 202.563 motorcycles and scooters (-3,7%).
BMW Group sales in Q4/YTD December 2025 at a glance
| 4th Quarter 2025 | Compared with previous year % | YTD December 2025 |
Compared with previous year % | |
| BMW Group Automobiles | 667,981 | -4.1% | 2,463,715 | +0.5% |
| BMW | 584,379 | -5.2% | 2,169,761 | -1.4% |
| – BMW M GmbH | 55,286 | -7.9% | 213,457 | +3.3% |
| MINI | 82,038 | +4.9% | 288,290 | +17.7% |
| BMW Group electrified1 | 171,800 | -6.6% | 642,087 | +8.3% |
| BMW Group BEV | 118,635 | -10.5% | 442,072 | +3.6% |
| Rolls-Royce | 1,564 | -10.2% | 5,664 | -0.8% |
| BMW Motorrad | 43,407 | -7.5% | 202,563 | -3.7% |
1BEVs and PHEVs
BMW & MINI sales in the regions/markets
| 4th Quarter 2025 | Compared with previous year % | YTD December 2025 |
Compared with previous year % | |
| Europe | 278,715 | +4.0% | 1,016,360 | +7.3% |
| Germany2 | 82,274 | +14.4% | 290,742 | +8.7% |
| Asia | 227,148 | -13.2% | 871,550 | -9.3% |
| China | 160,556 | -15.9% | 625,527 | -12.5% |
| Americas | 145,127 | -3.5% | 508,221 | +5.7% |
| USA | 120,398 | -4.6% | 417,638 | +5.0% |
2Provisional registration figures
The delivery figures reported in this press release are provisional and may change up until the BMW Group Report 2025 is published. Notes on how delivery figures are prepared can be found in the BMW Group Report 2024 on p. 427.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.