American Honda Rides Strong Second Half to Nearly 9% Annual Auto Sales Increase
- American Honda posts annual sales of 1,423,857 Honda & Acura vehicles in 2024, an increase of 8.8% YoY
- Honda brand sales of 1,291,490 units beat sales targets, finishing up 11.1%; with three models #1 in segment (Civic, Pilot, Odyssey), best-ever sales for CR-V, HR-V and electrified models
- Honda electrified models (EVs and hybrids) represent more than a quarter of total Honda sales in 2024
- Acura brand sales of 132,367 units in 2024 reflects strong momentum with 2nd half sales up 7% compared to the 1st half, and December marking the best month of 2024 (12,997)
- Acura ends the year with the best SUV sales since 2021, and the best month for the all-electric ZDX
- AHM set an all-time annual sales record for electrified models with 349,020 units in 2024; including all-time best sales for both hybrid-electric (308,554) and all-electric models (40,408)
| American Honda |  |
 |
|||||||
| YTD | Total
1,423,857 |
Cars
436,604 |
Trucks
987,253 |
Total
132,367 |
Cars
31,876 |
Trucks
100,491 |
Total
1,291,490 |
Cars
404,728 |
Trucks
886,762 |
| Q4 | Total
367,362 |
Cars
98,406 |
Trucks
268,956 |
Total
35,243 |
Cars
6,789 |
Trucks
28,454 |
Total
332,119 |
Cars
91,617 |
Trucks
240,502 |
| Dec | Total
135,597 |
Cars
35,844 |
Trucks
99,753 |
Total
12,997 |
Cars
2,409 |
Trucks
10,588 |
Total
122,600 |
Cars
33,435 |
Trucks
89,165 |
“Our strong sales results in 2024, including record sales of light truck, hybrid-electric and battery-electric vehicles, is a direct reflection of our commitment to meeting customer demand today, even as we look to the electrified future,” said Lance Woelfer, vice president of Auto Sales at American Honda Motor Co. Inc. “We plan to carry this momentum into 2025 with all-new products helping drive sales increases while maintaining our balanced approach of offering cars and light trucks powered by both ICE and electrified powertrains.”
Annual Sales Highlights
- Honda SUV sales set all-time mark of over 760,000 units.
- Honda set all-time record for hybrid sales (308k+) and EV sales (33k+).
- CR-V remains top-selling Honda, up 11% to 402,791 units (a new record) and first Honda model to cross 400k units since 2001 (Accord). Record hybrid sales of over 203,000 units represents 50% of CR-V sales.
- Pilot sales up 28% YoY, leading its segment for first time since 2013, rugged TrailSport model represents over 16% of sales mix.
- HR-V posts best all-time annual sales of over 150,000 units (first time) up 24% for the year; cumulative sales now top 1 million units.
- All-electric Prologue averaged over 5,000 units per month in sales during the 2nd half of 2024, record sales in December boosts total sales to over 33,000 units
- Civic sales up 21% to remain #1 in compact segment; new hybrid contributing over 31% of sales mix in Q4.
- Accord demand remains strong; over 51% of total sales mix hybrid-electric despite reduced inventory due to preparation for EV production in Ohio.
- Odyssey sales up 7% in 2024 to remain #1 in retail sales in minivan segment.
- Ridgeline posts strong annual sales over 45,000 despite lingering inventory issues.
Annual Sales Highlights
- Acura SUV sales top 100,000 for first time since 2021, with sales up 18% in 2nd half of 2024 and up 4% YoY.
- MDX sales topped 50,000 units for the second year in a row with strong turn rates despite lean inventory.
- RDX sales jumped 10% to 42,988 in 2024.
- All-electric ZDX sales of 7,391 demonstrated continued growth as market awareness grew through the year, averaging over 1,100 units during the 2nd half of 2024, with its best month of the year in December.
- Integra tops 24,000 units despite inventory issues due to preparation for EV production in Ohio. Integra continues to lead its segment with over 41% of retail sales share.
