Hyundai Reports 2024 Sales

Hyundai Motor America Reports All-Time December, Q4 and 2024 Sales Records

• Hyundai sets new all-time annual sales records with total and retail sales up 4%
• Best-ever total and retail December sales; total sales increase 4%; retail climbs 9%
• Fourth year in a row-setting annual retail sales record
• Record-setting Q4 for Hyundai; total sales jump 10%; retail up 13%
• Best year ever model results for IONIQ 5, Tucson HEV, Santa Fe HEV and Palisade
  

FOUNTAIN VALLEY, Calif., Jan. 3, 2025 – Hyundai Motor America reported record-breaking total December sales of 78,498 units, a 4% increase compared with December 2023. This was the highest December sales total in Hyundai history. All time total sales records in December were set for Santa Fe HEV (+87%), Tucson HEV (+133%), and IONIQ 5 (+41%). Hybrid vehicle total sales jumped 85%, while total EV sales grew 12%.

A new retail sales record was set in December with 66,159 units, a 9% increase from December 2023. EV retail sales increased 13% year-over-year, hybrid retail sales grew by +79% and electrified (EV, hybrid, plug-in hybrid) retail sales jumped 50%.

“This was an incredible record-breaking year for Hyundai, largely driven by the success of offering consumers a variety of product and powertrain options that fit their needs,” said Randy Parker, CEO of Hyundai Motor North America. “With exciting new models like the IONIQ 9 and increased US production ramping up at our new Hyundai Motor Group Metaplant America in Georgia, I’m confident this momentum will continue. I am deeply grateful to our dedicated team and retail partners for making it all possible, and I’m excited about what we will accomplish together in 2025 and beyond.”

Q4 and 2024 Year-End Sales
Q4 total sales were 226,308 units, a Q4 total sales record and an increase of 10% compared with Q4 2023. Elantra N, Santa Fe HEV, Tucson HEV and IONIQ 5 set Q4 total sales records. Electrified vehicle retail sales for Q4 grew 64% compared with Q4 2023.

For the year, Hyundai total sales were 836,802 units, a 4% increase compared with 2023 and the highest total sales ever for the Hyundai brand. Amongst several model records, Tucson HEV, IONIQ 5, Santa Fe HEV and Palisade established new yearly sales records. 2024 was also a record year for retail sales of 742,009, an increase of 4% compared with 2023. This was the fourth consecutive year setting a new retail sales record. During the year, Hyundai fleet sales were 11% of total volume.

December Total Sales Summary

Model Total Sales

 

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Hyundai and Genesis in Canada report 2024 sales, best year in company history

• Combined 2024 sales for Hyundai and Genesis in Canada total 138,755, representing a new sales record in Hyundai Auto Canada’s 41-year history, and new annual sales records for both brands respectively
• Historical year for Canadian Genesis distributors and Hyundai dealers, resulting in the company being the second largest importer in Canada, three years in-a-row
• Combined in 2024, Hyundai and Genesis in Canada sold 45,712 electrified vehicles, versus 34,409 in 2023

Markham, Ont. (January 6, 2025) – Hyundai Canada reports annual sales of 131,715 units, a 13.9 per cent increase compared to 2023, and its best ever sales year. The Genesis luxury division and its 31 Canadian distributors also achieved a new annual sales record, 7,040 units representing an increase of 6.4 per cent versus CY2023.

Wide-ranging SUV lineup driving growth

The top three selling vehicles for Hyundai Canada in 2024 were the KONA (30,020 units), TUCSON (29,837 units), and ELANTRA (20,427 units). Following close behind in sales were the IONIQ 5 (13,484 units) and SANTA FE (11,334 units). The PALISADE saw an annual increase of 10.3 per cent (7,910 units).

The award-winning Genesis GV70 SUV has been the luxury brand’s best-seller in Canada consecutively since arriving to market in the second half of 2021, with 1,522 sales in its debut year. Four years later, the GV70 recorded sales of 4,048 in 2024, representing growth of 30.1 per cent versus 2023. The GV80 SUV also posted a YoY gain, with 1,187 deliveries, up 6.4 per cent versus 2023.

2024 saw nine months of YoY growth for Genesis in Canada, including consecutive growth since August, driven by consistent demand for GV70 and GV80, and bolstered by the market arrival of the all-new, GV80 Coupe, which made its national debut at the renowned Presidents Cup PGA TOUR event at the end of September.

“We’re proud of the 2024 sales results we achieved with our 31 Distributors in Canada because it’s proof positive that our collective, and top priority of centering entirely on the guest experience is effective. This goes beyond the normal service touches for a luxury automaker to offer and includes elements such as one transparent online price, at-home test drives; and the five-year, worry-free Genesis ownership experience featuring complimentary scheduled maintenance and roadside assistance, as well as at-home valet and courtesy vehicle service,” says Eric Marshall, managing director of Genesis Motors Canada.

Electrification options for all

For 2024, the Hyundai electrified lineup accounted for 45,159 deliveries, resulting in a year-over-year increase of 35.1 per cent. The IONIQ 5 led in electrified sales (13,484 units), followed by the TUCSON HEV (11,815 units), and the KONA Electric (9,179 units).

“Looking ahead to 2025, we are excited to welcome the IONIQ 9, three-row EV to dealerships, while continuing to offer Canadians our diverse portfolio, including our award-winning SUV lineup which, depending on the nameplate, provides customers with the choice of EV, PHEV, HEV or ICE powertrains,” says Don Romano, president and CEO of Hyundai Auto Canada.

Strong close to the year, with a surge of IONIQ 5 sales in December

Hyundai Canada’s total December sales were 10,110, a year-over-year increase of 13.5 per cent.

The TUCSON (2,331 units), ELANTRA (1,883 units) and IONIQ 5 (1,804 units) were the three best-selling Hyundai models. Hyundai’s flagship electric vehicle, the IONIQ 5, had another excellent month (1,804 sales), marking the third consecutive month of it being in the top three best-selling vehicles for Hyundai.

Led by the IONIQ 5’s strong performance, Hyundai’s electrified fleet continued its positive momentum in December with 4,338 units sold, representing over 40 per cent of the total December sales volume, a 60 per cent increase versus last December. This includes pure electric, hybrid and plug-in hybrid models.

Genesis closed 2024 with its best December on record, representing a 12.4 per cent gain, propelled by YoY increases for GV70 (+14.6 per cent) and GV80 (+80.4 per cent).

“The Canadian luxury automotive market saw headwinds in 2024, but we persevered and will continue to do so in 2025 and beyond with our steadfast focus on providing a highly personalized experience for our guests, supported by our award-winning lineup. In 2025, we look forward to the redesigned GV70 coming to market, and the opening of an additional 10 brand-new Genesis Retail Experience (GRX) facilities, bringing our total to 27 Genesis dedicated stores nationwide. This marks a significant milestone in our mission to provide exceptional experiences, welcoming even more guests to Genesis and enhancing our nationwide presence,” concludes Marshall.

“Despite several market challenges throughout the 2024, Hyundai Canada prevailed with its best year in our 41-year history. The success we achieved reflects open communication between dealers, employees and affiliates to ensure we adapt to the Canadian market and the needs of our customers,” concludes Romano.

HYUNDAI – December, and CYTD Total Sales summary

HYUNDAI Model Total Sales in December and CYTD

HYUNDAI 2024 Electrified Sales