KIA Reports Sales for 2025

Kia America posts highest ever annual sales in company history

Sets All-Time Annual Sales Record for Third Consecutive Year

•  852,155 total units in 2025 marks Kia’s best-ever annual sales, increasing 7-percent over previous record set in 2024
• Retail sales through Kia dealers sets new record – increasing 5-percent over previous high in 2024 – marking eight consecutive years of growth
• Carnival, Sportage, Telluride, and K4 each post best-ever annual sales
• Sales of all electrified models and SUVs post record breaking annual totals

IRVINE, Calif., January 2, 2026 – Kia America posted total sales of 852,155 units in 2025, surpassing the 800,000 mark for the first time in company history and representing a 7 percent increase over 2024. This is the third consecutive year Kia has set a new all-time annual sales record. In addition, retail sales through Kia dealers have grown for eight consecutive years, increasing 5 percent year-over-year and reaching an all-time high for the sixth consecutive year. This marks the brand’s highest-ever U.S. market share, underscoring continued consumer demand for Kia’s diverse model lineup.

Four Kia models – Carnival (+44 percent); Sportage (+13 percent); Telluride (+7 percent); and K4 (+1 percent) – posted best-ever annual sales totals, with the Sportage SUV delivering the all-time best annual performance by a Kia model. Sales of Kia’s electrified models (+24 percent) and SUVs (+5 percent) set new annual sales records with sales of Kia sedans increasing (+13 percent) year-over-year, illustrating the ongoing popularity of the brand’s world-class model lineup.

“Our third consecutive all-time annual sales record, coupled with our highest-ever U.S. market share, are clear indicators of the strength of the Kia brand and the competitiveness of our models,” said Sean Yoon, president and CEO, Kia North America and Kia America. “And with the second-generation Telluride and the highly anticipated K4 hatchback arriving in showrooms in the first quarter, and more new products on the way, we expect this positive momentum to continue into the New Year and beyond.”

In addition to the monthly sales performance, Kia America also made additional announcements, including:

• The upcoming 2027 Kia Telluride was named among Newsweek Magazine’s 2026 Most Anticipated New Vehicles in U.S. market. The annual list highlights vehicles that Newsweek’s Autos editorial team expects will generate strong interest based on local market conditions and the roster of new models coming to market.
• The 2026 Kia Sorento was awarded the Insurance Institute for Highway Safety’s (IIHS) highest safety rating, the 2025 TOP SAFETY PICK+ (TSP+) designation, for models built after September 2025. This award brings the number of Kia vehicles earning a TSP+ recognition in 2025 to five, each of which was tested under the IIHS’s most rigorous testing protocols to date. The Kia models that have earned a 2025 IIHS TSP+ rating are:

• • 2026 Sorento (models built after September 2025)
  • 2026 Sportage (models built after May 2025)
  • 2025 K4 (models built after January 2025)
  • 2025 EV9
  • 2025 Telluride

 

 

 

 Note: 2024 Total sales includes 1,917 Rio models not shown in separate rows.

Kia America – about us 

Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World’s Most Sustainable Companies of 2024. Kia serves as the “Official Automotive Partner” of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several SUVs proudly assembled in America*.

 

 

Kia UK publishes record-breaking 2025 sales results

• 113,436 units registered by Kia in 2025, setting a new annual sales record
• Kia ended 2025 as the fourth best-selling brand in the UK market, with a healthy 5.6% market share
• Nine new Kia models launched in 2025, including the PV5; its first dedicated electric light commercial vehicle
• 19% year-on-year increase in retail sales, showing true demand for Kia vehicles
• Sportage continues as the UK’s second best-selling car overall, with 47,788 vehicles registered
• EV3 a top three best-selling EV for retail customers
• Picanto the best-selling city car for retail customers and one of the most popular city cars overall

Kia UK has recorded another yet record-breaking year of sales, with 113,436 vehicle registrations in 2025. The year ended with Kia the fourth best-selling brand in the automotive market, with a 5.6% market share.

The result included a 19% year-on-year increase in retail registrations, showing continued organic growth and demand for Kia in the market.

The Sportage continued form as Kia’s best-selling model and was the second best-selling car in the UK in 2025, with 47,788 vehicles registered.

Kia’s ever popular and expanding range of fully electric vehicles was led by the EV3, which enjoyed its first full year of sales resulting in it becoming one of the UK’s top three best retail-selling EVs with 5,343 registrations (11,188 total).

Kia’s continued success across all categories was highlighted by its smallest model, the Picanto, which was 2025’s best retail-selling vehicle in the ‘city car’ segment, with 7,981 retail registrations (13,798 total).

Globally, Kia Corporation announced 3,135,803 vehicles sold in 2025, setting a new annual global sales record and representing a 2% year-on-year increase. The Sportage continued as the brand’s top seller, with 569,688 global registrations.

Kia’s 2025 in brief
Kia UK delivered a standout performance across 2025, beginning the year with 35,063 new car sales in Q1 and a 6.0% market share, setting the tone for what became a record‑breaking period. By mid‑year, the brand had broken its half‑year record with 62,005 registrations, supported by new highs across January, March, Q1, Q2 and H1. Momentum continued into the second half, culminating in Kia UK’s best September ever and its second‑best Q3 on record, reinforcing the brand’s strong and sustained market presence throughout the year.

2025 saw Kia introduce nine new models in the UK, including a variety of passenger cars and – for the first time in its history – a new entrant in the electric light commercial vehicle market.

New models included the EV4 and EV4 Fastback, the EV5, the updated EV6 GT, and a refreshed version of the brand’s UK, European and global best-seller, the Sportage. A brand-new model, the K4, and the new Stonic, were also both introduced.

The year ended with Kia’s first eligible cars being made available with the UK Electric Car Grant, reducing the cost of a new EV4 ‘Air’ or PV5 Passenger by £1,500.

Commercial Kia
Launching an entirely new arm of the business, 2025 saw Kia launch itself into the competitive world of light commercial vehicles with the debut of its first electric PBV (Platform Beyond Vehicle) the PV5, backed and supported by a new PBV Centre dealer network. PV5 Cargo and PV5 Passenger both saw first deliveries made to customers and dealers before the end of the year, while 2026 will be the model’s first full sales year.

Awards
Kia collected no fewer than 56 awards for the UK over the past 12 months, including ‘UK Car of the Year’ and ‘World Car of the Year’ for the EV3, which was the brand’s most awarded model in the year with 22 awards. Making a very strong start, the Kia PV5 was named ‘2026 International Van of the Year’ in November, as well as being named ‘Van of the Year’ from a number of UK media outlets including The Sun, Electrifying.com, What Van?, and Parkers.

Paul Philpott, Kia UK’s President and CEO: “2025 was a challenging yet rewarding year for Kia UK, culminating in another period of organic and sustainable growth for our brand. This success was driven by a combination of legacy best-sellers – such as Sportage, Stonic, and Picanto – and our latest electric models, including the EV3, which performed particularly well in the retail market.

“It was also an unprecedented year for product introductions, with no fewer than nine new models joining the line-up. These spanned multiple powertrains and body styles, demonstrating the expansive and diverse range Kia offers consumers.

“In addition, 2025 marked our entry into the commercial vehicle sector with the UK launch of Kia PBVs and the PV5. This not only opened an entirely new customer base for Kia but also laid the foundation for a new dedicated dealer network alongside our 190-strong passenger car partners.

“Looking ahead, 2026 promises to be another exciting year with the introduction of EV2 and Seltos – two brand-new nameplates for the UK – and expanded variants of PV5 as we deliver the first full year of our commercial vehicle strategy and sales. I am incredibly proud of what the Kia UK team and our dealer partners have achieved together and remain confident in our future success.”

2026 outlook
In 2026, Kia Corporation is targeting global sales of 3,350,000 units. Kia UK is also working towards keen targets supported by the full existing model line up, and the launch of new models including the EV2 and Seltos; the latter already a popular global model having sold 299,766 units in 2025. Further announcements will follow throughout the year.