FCA US Reports Fourth-quarter and Full-year 2024 Sales Results
- Company’s U.S. Q4 2024 retail sales increased 1% versus same period last year
- Company’s H2 2024 U.S. retail sales increased 4% over H1 2024 retail results
- Total U.S. sales show 5% consecutive quarter (Q4) over quarter (Q3) growth
- FCA US holds the highest PHEV market share in the industry in 2024 calendar year, owning 41%
- FCA takes three of the top five spots among best-selling plug-in hybrids in the U.S.; Jeep® brand leads the way with the Jeep Wrangler 4xe retaining America’s best-selling plug-in hybrid vehicle crown; the Grand Cherokee 4xe is No. 3; and the Chrysler Pacifica Hybrid claims No. 4 spot
- Ram brand’s Q4 retail sales increased 2% year over year
- Second best ProMaster van total U.S. sales year ever (behind 2023)
- Jeep brand’s fourth-quarter 2024 U.S. retail sales increased 6% over same period last year
- Jeep Grand Cherokee wraps up 2024 as the No. 1 selling full-size UV, leading in segment loyalty
- Chrysler brand’s Q4 2024 U.S. total sales increased 166% over same period last year, led by sales of the Chrysler Pacifica
- FIAT brand’s 2024 total calendar year sales increased 153% year over year, led by sales of the all-new, all-electric Fiat 500e
- Dodge Hornet Q4 2024 retail sales see best quarter ever since vehicle’s launch
- All-electric Dodge Charger Daytona, the world’s quickest, most powerful muscle car, is arriving in U.S. dealerships now
- Jeep Wagoneer S, the brand’s first global BEV, arrives in the U.S. this month
- Ramcharger moved ahead of schedule to lead the brand’s electrification push
January 3, 2025 , Auburn Hills, Mich. – FCA US LLC reports sales of 320,743 vehicles in the fourth quarter and 1,303,570 vehicles for the full 2024 calendar year. Overall, fourth-quarter total U.S. sales declined 7% and full-year results decreased 15% year over year while the company’s Q4 retail sales in the full calendar year increased 1% year over year.
FCA US holds the highest PHEV market share in the industry in the 2024 calendar year, owning 41%. FCA takes three of the top five spots among best-selling plug-in hybrids in the U.S. The Jeep Wrangler 4xe is America’s best-selling plug-in hybrid vehicle; the Grand Cherokee 4xe is No. 3 and the Chrysler Pacifica Hybrid claims the No. 4 spot (source: S&P Global Mobility U.S. State Registrations database through October 31, 2024).
The company now has four BEVs in the U.S. marketplace with the Fiat 500e, Dodge Charger Daytona, Jeep Wagoneer S and Ram ProMaster EV, and will introduce the Jeep Recon and the Ramcharger in 2025.
“As we head into 2025, our U.S. brands are demonstrating strong sales momentum, with our H2 retail sales showing 4% growth over the first half of the year’s results,” said Jeff Kommor, head of U.S. sales. “We also saw our total sales increase 5% in the fourth quarter over the third quarter. The pricing and incentive actions that we put in place across our brand portfolios in the second half of the year led our U.S. dealer inventory levels to be reduced ahead of schedule, allowing our dealers to prepare consumers for the introduction of all new vehicles to the market, including from Jeep, Ram and Dodge.
“Taking a closer look at our Q4 retail sales year-over-year growth, if we measure the current portfolio of available products during those two periods, our 2024 fourth-quarter retail sales show an improvement of 11%. With the arrival of new products in 2025, including the addition of the Jeep Wagoneer S, the Jeep Recon and the replacement for the Jeep Cherokee, which re-enters North America’s largest segment with a hybrid powertrain, we’re creating further opportunity for sales growth and continuing to strengthen our position in the marketplace.”
Jeep brand’s fourth-quarter 2024 U.S. retail sales increased 6% over same period last year.
- H2 retail success led by pricing actions and improved value across the brand’s portfolio of products, including Jeep Wrangler, Jeep Grand Cherokee, Jeep Compass, Jeep Gladiator, Jeep Grand Wagoneer and Wagoneer.
- Jeep brand’s H2 retail sales increased 6% over H1 retail results
- Jeep Wrangler Q4 2024 total sales increased 27% year over year; Jeep Wrangler’s H2 retail sales increased 4% over H1 retail results
- Jeep Wagoneer 2024 total U.S. sales increased 48% year over year; Wagoneer Q4 retail sales increased 20% year over year
- Jeep Grand Wagoneer 2024 total U.S. sales increased 13% year over year
- Jeep Compass 2024 total calendar-year sales increased 16% year over year; Jeep Compass Q4 total sales increased 11% year over year
- Jeep Grand Cherokee Q4 retail sales increased 17% year over year
- Jeep Grand Cherokee finished 2024 as the No. 1 selling full-size UV, leading in segment loyalty and one of the best-selling PHEVs
- Jeep Grand Cherokee 4xe accounted for 27,590 units (13%) of total Grand Cherokee sales in 2024
- Jeep Wrangler 4xe accounted for 55,554 units (37%) of total Wrangler sales in 2024
The fully electric Jeep Wagoneer S, arriving in dealerships this month, will be joined by Jeep Recon later this year. The vehicles represent the brand’s start to its electrification strategy to provide new levels of efficiency, environmental responsibility, performance and capability, on and off the road.
Chrysler brand’s fourth-quarter U.S. total sales increased 166% over same period last year, led by sales of the Chrysler Pacifica.
- Chrysler brand H2 retail sales increased 11% over H1 retail results
- Chrysler Pacifica 2024 Q4 U.S. sales increased 208% year over year
- Chrysler Pacifica Hybrid accounted for 20,423 units (17%) of total Chrysler Pacifica sales in 2024
- Chrysler Pacifica Hybrid is the No. 4 best-selling PHEV in the U.S.
The Ram brand’s fourth-quarter retail sales increased 2% over the same period last year.
- Ram ProMaster van Q4 U.S. retail sales increased 84% year over year
- Best Q4 ever for ProMaster van retail sales; Second best ProMaster van total sales year ever (behind 2023)
- Ram brand’s H2 2024 total sales increased 19% over brand’s H1 2024 results
The debut of the all-new 2025 Ram 1500 Ramcharger unveiled with class-shattering unlimited battery-electric range, timing has been moved up earlier in 2025 to lead the Ram brand’s electrification push.
Dodge brand:
- Dodge Hornet’s total sales increased 120% year over year
- Dodge Hornet Q4 2024 is nameplate’s best quarter in retail sales since vehicle’s launch
- The Dodge Hornet R/T, the brand’s first electrified vehicle, accounted for 11,747 units (57%) of total Dodge Hornet 2024 U.S. sales
- Dodge Durango Q4 2024 retail sales increased 40% year over year (best Q4 retail sales since 2021)
A new era of Dodge is arriving with the brand’s first fully electric vehicle, the Dodge Charger Daytona. With the all-new 2024 Dodge Charger Daytona Scat Pack, Dodge retains its title as the world’s quickest and most powerful muscle car with 670 horsepower and 627 lb.-ft. of torque, featuring its patent-exclusive Fratzonic Chambered Exhaust system, shattering preconceptions of a typical battery-electric vehicle with a signature rumble and tactile sound wave output.
The all-new Dodge Charger Daytona, the next generation of American muscle and the first all-electric vehicle from Dodge, was recently named Green Car Journal’s 2025 Performance Green Car of the Year award.
FIAT brand’s 2024 total calendar-year sales increased 153%, led by the introduction of the all-new, all-electric 500e. The brand’s fourth-quarter results saw total U.S. sales increase 317% year over year.
- 2024 is the best retail year for the FIAT brand in the U.S. since 2021
The all-new Fiat 500e, recently named the 2024 Urban Green Car of the Year by Green Car Journal, arrived in 2024 with new models dropping in waves throughout the year, including the (Fiat 500e) RED edition, the Fiat 500e Giorgio Armani Collector’s Edition, and the Fiat 500e Inspired by Music, Inspired by Beauty and Inspired by Los Angeles editions.
Alfa Romeo:
- Alfa Romeo Tonale 2024 total U.S. sales increased 61% year over year
FCA US LLC is a North American automaker based in Auburn Hills, Michigan. It designs, manufactures, and sells or distributes vehicles under the Chrysler, Dodge, Jeep, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The company also distributes Mopar and Alfa Romeo parts and accessories. FCA US LLC is a subsidiary of Stellantis N.V.
These statements are based on current expectations and projections about future events and, by their nature, are subject to inherent risks and uncertainties. They relate to events and depend on circumstances that may or may not occur or exist in the future and, as such, undue reliance should not be placed on them. Actual results may differ materially from those expressed in such statements as a result of a variety of factors, including: volatility and deterioration of capital and financial markets, changes in commodity prices, changes in general economic conditions, economic growth and other changes in business conditions, weather, floods, earthquakes or other natural disasters, changes in government regulation, production difficulties, including capacity and supply constraints, and many other risks and uncertainties, most of which are outside of our control.
U.S. fleet business includes three channels, rental, governmental and commercial.
FCA Canada Reports Fourth-quarter and Full-year 2024 Sales Results
- Chrysler, Dodge and FIAT brands demonstrated impressive sales increases in fourth-quarter 2024
- Several vehicles from the Jeep®, Dodge, Ram and Chrysler brands recorded significant Q4 increases, highlighted by Jeep Compass, Dodge Durango, Ram ProMaster and Chrysler Grand Caravan
- Strong increases were reported for Ram ProMaster and Dodge Durango, up 192% and 60%, respectively, versus the first half of 2024
- For calendar year 2024, sales increases recorded for Jeep Compass, Jeep Grand Cherokee L, made-in-Canada Chrysler Grand Caravan, Dodge Durango, Ram Heavy Duty and Ram ProMaster
- Combined Ram HD and Chassis Cab sales increased 19% in 2024, versus the year prior, and 55% for the fourth quarter
- The all-new, fully electric Fiat 500e continued to attract buyers as Canada’s lowest 2024 MSRP all-electric vehicle. For the year, 1,275 were sold
“As we gear up for the 2025 model year and beyond, we’re dedicated to delivering vehicles with advanced, diverse powertrains (PHEV, BEV, ICE) across our iconic brands at competitive prices,” said Jeff Hines, president – Canada, Stellantis. “Looking ahead, we are excited about our new products, including the made-in-Canada Dodge Charger Daytona, now arriving in dealerships, Jeep® Wagoneer S, plus the eagerly anticipated launches of the Ram 1500 Ramcharger and Jeep Recon.”
Fourth-quarter highlights
During the fourth-quarter of 2024, Chrysler, Dodge and FIAT brands showcased notable sales growth, highlighting their strong market performance and consumer appeal.
Made in Canada for Canadian families, both the Chrysler Grand Caravan and the Chrysler Pacifica saw sales increases for the quarter.
Ram ProMaster marked a sales increase of 190% over Q4 2023, which contributed directly to an annual sales increase of 44%. Dodge Durango also recorded a three-figure increase of 212% for the quarter.
Jeep brand sales for Q4 were highlighted by an increase for Compass (up 38%), which has seen sales growth over seven consecutive quarters, Grand Cherokee L (up 30%), Wrangler (up 9%) and Grand Cherokee (up 6%).
Annual highlights
The all-new, fully electric Fiat 500e continued to attract buyers as Canada’s lowest 2024 MSRP all-electric vehicle. Year to date, 1,275 vehicles were sold.
Throughout the 2024 calendar year, Chrysler Grand Caravan (up 131%), Jeep Compass (up 43%) and Jeep Grand Cherokee L (up 7%) achieved notable sales increases.
Recognized for outstanding durability, performance and technology, combined Ram HD and Chassis Cab sales grew steadily in 2024, increasing 19% for the year.
A new era of Dodge was launched in 2024 and is arriving in dealerships now with the brand’s first fully electric vehicle, the made-in-Canada Dodge Charger Daytona. Toward the close of the calendar year, 54 vehicles were sold. With the all-new 2024 Dodge Charger Daytona Scat Pack, Dodge retains its title as the world’s quickest and most powerful muscle car with 670 horsepower and 627 lb.-ft. of torque, featuring its patent-exclusive Fratzonic Chambered Exhaust system, shattering preconceptions of a typical battery-electric vehicle with a signature rumble and tactile sound wave output.
In 2024, the Jeep brand launched the fully-electric Wagoneer S, as the start to its electrification strategy to provide new levels of efficiency, environmental responsibility, performance and capability, on and off the road. As the brand continues on its electrification journey, the Wagoneer S, will be joined by the Jeep Recon later this year.
SALES CHART:
| Month Sales | Vol % | CYTD Sales | Vol % | |||
| Model | Curr Yr | Pr Yr | Change | Curr Yr | Pr Yr | Change |
| Compass | 2,135 | 1,545 | 38% | 8,888 | 6,206 | 43% |
| Patriot | 0 | 0 | N/A | 0 | 0 | N/A |
| Wrangler | 3,732 | 3,413 | 9% | 14,219 | 19,102 | -26% |
| Gladiator | 336 | 513 | -35% | 2,368 | 3,216 | -26% |
| Cherokee | 68 | 482 | -86% | 822 | 4,183 | -80% |
| Grand Cherokee | 1,768 | 1,665 | 6% | 8,083 | 10,548 | -23% |
| Grand Cherokee L | 910 | 700 | 30% | 4,501 | 4,205 | 7% |
| Grand Wagoneer | 145 | 151 | -4% | 537 | 729 | -26% |
| Wagoneer | 205 | 924 | -78% | 1,197 | 2,756 | -57% |
| Wagoneer S | 12 | 0 | N/A | 13 | 0 | N/A |
| Renegade | 10 | 60 | -83% | 84 | 231 | -64% |
| JEEP BRAND | 9,321 | 9,453 | -1% | 40,712 | 51,176 | -20% |
| 300 | 52 | 75 | -31% | 265 | 1,522 | -83% |
| Pacifica | 1,275 | 687 | 86% | 5,486 | 6,994 | -22% |
| Chrysler Grand Caravan | 973 | 34 | 2762% | 4,643 | 2,013 | 131% |
| CHRYSLER BRAND | 2,300 | 796 | 189% | 10,394 | 10,529 | -1% |
| Charger | 135 | 534 | -75% | 839 | 3,591 | -77% |
| Charger(LB) | 54 | 0 | N/A | 54 | 0 | N/A |
| Challenger | 76 | 623 | -88% | 1,409 | 2,602 | -46% |
| Viper | 0 | 0 | N/A | 0 | 0 | N/A |
| Hornet | 280 | 346 | -19% | 1,299 | 1,651 | -21% |
| Hornet Phev | 372 | 198 | 88% | 1,072 | 374 | 187% |
| Caravan | 0 | 0 | N/A | 0 | -1 | -100% |
| Durango | 4,063 | 1,303 | 212% | 9,384 | 7,739 | 21% |
| DODGE BRAND | 4,980 | 3,004 | 66% | 14,057 | 15,956 | -12% |
| Ram DS | 1,510 | 7,108 | -79% | 18,499 | 33,149 | -44% |
| Ram DT | 5,890 | 5,167 | 14% | 22,667 | 28,863 | -21% |
| Ram HD | 3,414 | 2,253 | 52% | 13,904 | 11,961 | 16% |
| Ram 4500/5500 | 644 | 359 | 79% | 1,922 | 1,284 | 50% |
| ProMaster Van | 1,761 | 608 | 190% | 5,586 | 3,866 | 44% |
| ProMaster City | 0 | 3 | -100% | 1 | 302 | -100% |
| RAM BRAND | 13,219 | 15,498 | -15% | 62,579 | 79,425 | -21% |
| Giulia | 18 | 24 | -25% | 103 | 175 | -41% |
| Alfa Stelvio | 49 | 78 | -37% | 250 | 428 | -42% |
| Alfa Tonale | 36 | 67 | -46% | 160 | 196 | -18% |
| Alfa Tonale Phev | 102 | 121 | -16% | 374 | 307 | 22% |
| ALFA BRAND | 205 | 290 | -29% | 887 | 1,106 | -20% |
| 500 | 0 | 0 | N/A | 0 | 0 | N/A |
| 500E | 622 | 0 | N/A | 1,275 | 0 | N/A |
| 500X | 3 | 13 | -77% | 41 | 45 | -9% |
| FIAT BRAND | 625 | 13 | 4708% | 1,316 | 45 | 2824% |
| TOTAL FCA CANADA | 30,650 | 29,054 | 5% | 129,945 | 158,237 | -18% |